For many small business owners, selling online feels like an impossible task. They face technical barriers, inefficient order management, and a lack of digital marketing expertise. Traditional e-commerce platforms are too complex and expensive, making it difficult for small vendors to establish an online presence.
FEASTO’ s vision was clear: create a no-code platform that allows local vendors, grocery stores, and restaurants to build and manage their own online stores without any technical skills.
But turning this vision into a fully functional, user-friendly platform required the right technology partner, and that’s where Cogntix stepped in.
Our mission? To design and develop an effortless, scalable, and intuitive e-commerce solution that simplifies online selling for small businesses.
The Challenge: Building a Powerful Yet Easy-to-Use E-commerce Platform
Before FEASTO, small vendors had to rely on social media DMs, phone calls, or handwritten notes to manage customer orders. This led to:
Missed orders and lost revenue due to poor tracking.- High dependency on manual updates and slow processes.
- Limited ability to scale or automate operations.
- Lack of customer engagement tools like discounts and promotions.
FEASTO wanted an all-in-one solution that allowed small businesses to launch an online store in minutes, receive orders through familiar channels, and manage their entire business efficiently.
How Cogntix Designed FEASTO for Simplicity and Scalability?
Cogntix approached the development of FEASTO with a user-first mindset, ensuring that every feature was designed to address real business challenges. Here’s how we built it:
1. A No-Code Store Builder for Effortless Setup
Problem: Small business owners lack coding knowledge and struggle with complex e-commerce platforms.
Our Solution: A user-friendly, no-code store builder with pre-designed templates for instant setup.
How We Built It:
- We designed industry-specific layouts for restaurants, grocery stores, and retail businesses to help them launch quickly.
- Vendors can personalize their store with their logo, colors, and product images, without writing a single line of code.
- Since most small vendors manage their business on smartphones, we ensured a fully responsive design for effortless mobile access.
Example: A home-based bakery set up their FEASTO store in under 30 minutes and processed their first order the same day.
2. Integrated WhatsApp & Email Order Management
Problem: Vendors were overwhelmed managing orders across multiple channels, leading to lost sales and slow response times.
Our Solution: Simple WhatsApp & Email order integration, allowing vendors to receive and manage orders through their preferred communication platforms.
How We Built It:
- Orders placed through the FEASTO store are automatically sent to the vendor’s WhatsApp, allowing them to confirm and process orders instantly.
- Automated order summaries are sent to vendors via email for record-keeping and tracking.
- Customers receive real-time updates on their orders via WhatsApp and Email, reducing the need for manual follow-ups.
Example: A local grocery store using FEASTO reduced order response time by 40% after switching from phone orders to WhatsApp-based automation.
3. Smart Discount & Promotion Management
Problem: Small vendors struggle to create and track promotional offers, leading to missed opportunities for repeat sales.
Our Solution: A built-in discount engine that enables vendors to run promotions and reward loyal customers.
How We Built It:
- Vendors can create percentage-based, flat-rate, or buy-one-get-one offers with ease.
- Customers see real-time price drops on eligible products, increasing conversions.
- Timed promotions encourage urgency and drive more sales.
Example: A small clothing boutique ran a flash sale for 48 hours and saw a 20% increase in revenue, all managed through FEASTO’s automated discount system.
4. Sales Analytics & Performance Tracking
Problem: Vendors lacked insight into their sales performance, making it hard to grow strategically.
Our Solution: A real-time analytics dashboard that gives vendors a clear view of their business.
How We Built It:
- Vendors can track revenue trends, best-selling products, and customer insights at a glance.
- Helps vendors identify which products to promote based on past sales data.
Example: A restaurant used FEASTO’s sales tracking to identify their best-selling dish, allowing them to run targeted promotions and boost sales by 35%.
The Impact: Helping Small Businesses Go Digital with Ease
- Over 500 small businesses launched online stores using FEASTO within the first six months.
- Average vendor order volume increased by 30% after adopting automated order processing.
- Vendors running promotions through FEASTO saw a 25% boost in repeat customers.
- 80% of users reported easier business management due to real-time sales tracking and automated notifications.
What FEASTO’s Founder Had to Say
“Cogntix transformed our vision into reality. Their expertise in UI/UX and automation made FEASTO the most user-friendly e-commerce platform for small businesses. We couldn’t have done it without them!” — Naresh Shanmugaraj, Founder of FEASTO
What’s Next?
At Cogntix, we don’t just build platforms, we solve real-world business problems with innovative technology. Small business owners should be able to sell online without stress. With the right technology, they can compete with bigger brands and grow sustainably.
FEASTO, powered by Cogntix, is proving that e-commerce can be simple, accessible, and profitable.
Have an idea for a no-code platform? Let’s turn it into reality. Contact Cogntix now.
Written by: Gayathri Priya Krishnaram (Digital Content Writer at Cogntix)
